Shandong guangyue steering knuckle should positioning himself a specialized commercial automobile steering knuckle producer , and at the same time , according to the different characteristics of each objective marketpositioning enterprise a reliable supplier on lorry steering knuckle oem market , and positioning product the best safety capability on bus steering knuckle oem market , on oem market of automobile used in agriculture positioning product a steering knuckle made by a specialized commercial automobile steering knuckle producer . thesis is giving first place to the thread with shandong guangyue steering knuckle factory marketing strategy planning of joint , and spreads out according to the logical train of thought to put forward problem , analysis prob lem and settlement problem 应将企业重新定位于专业化的商用车转向节制造商。同时，依据企业拥有的可进行差别化的优势和各目标市场的不同特点，在载货车转向节配套市场将企业定位于最可靠的供应商，在客车转向节配套市场将企业产品定位于安全性能最好的转向节，在农用车配套市场将企业产品定位于专业的商用车转向节制造商生产的农用车转向节。
